Wayne Hewitt UX/UI Designer · Redditch, UK Open to work

Most of my work is under NDA. The thinkingselected · 100% isn't.

I'm a research-led UX/UI designer with shipped work across hospitality, automotive, and education technology — Forest Holidays, Volvo's global dealer platform, and tools used by 300+ UK training providers. The pixels are confidential. The process, decisions, and measured outcomes are documented right here.

View the work → What NDA means here
Selected Work

One open file.
Four locked frames.

The Airbnb concept project is fully open — research, flows, and an interactive prototype. The four client projects are NDA-protected, so each case study documents the process, my contribution, and the measured outcome instead of the screens.

Airbnb True-to-Listing Program — cabin interior
Open file · full designs visible
UX Research Strategy Interface Design AI Integration

Airbnb True-to-Listing Program

Building trust through user-verified listings and AI-powered accuracy — a system that closes the gap between guest expectations and the reality of stays. Includes an interactive Figma prototype.

Read the case study
NDA · locked frame Hospitality

Forest Holidays

−34% booking abandonment · 2.1× mobile conversion

Redesigning the cabin booking flow end-to-end — 18 research sessions, four rounds of tested iteration, and a launch that beat the abandonment target inside a month.

Read the process →
NDA · locked frame Automotive

Volvo Global LMS

500+ dealerships · 25+ countries · −40% admin time

Lead UX designer at Redware for Volvo's global dealer training platform — skill-fade systems, six user roles, and cross-border delivery into China.

Read the process →
NDA · locked frame EdTech

Smart Apprentices Suite

3 products · 300+ UK training providers

Lead UX Designer across Digital CV, Smart SEPA, and Smart VLE — apprenticeship tools serving learners, employers, assessors, and educators in one system.

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NDA · locked frame Data / SaaS

KnowledgeKube

5+ industry verticals · zero-code dashboards

UX design for a Microsoft-based self-service platform — turning enterprise Excel data into board-ready, industry-specific visualisations.

Read the process →
NDA, Explained

What I can show you —
and what I can't.

✓  I can share

  • The full design process — research methods, synthesis, iteration rounds, and how decisions were made
  • My specific role and contribution on each project
  • Measured outcomes: conversion lifts, task completion rates, admin time saved
  • The hard problems — skill-fade science, cross-border delivery, multi-role systems — and how they were solved
  • Anonymised research insights and participant quotes

—  I can't share

  • Final visual designs, screens, and prototypes from client engagements
  • Proprietary platform data, dashboards, and internal metrics beyond agreed figures
  • Client research recordings, raw data, or identifiable participant details
  • Anything that would breach the terms of engagement — full stop

In an interview, more is possible. I'm happy to walk through work in greater depth in a live conversation, within the boundaries of each agreement — and the Airbnb concept project exists precisely so you can see finished design craft with nothing held back.

How I Work

Proven process. Language everyone in the room can own.

The Four Ds is built on the Double Diamond — the Design Council's established framework for human-centred design. Four phases that ensure every project starts with the right questions before it reaches the right answers.

What I've done is give it a name that works outside design studios. When a client says "are we still in Discover?" they're not just following the process — they're steering it.

The rigour is identical. The engagement is not.

01

Discover

Analytics, interviews, contextual inquiry, heuristic review — understanding where and why things break before touching a wireframe.

02

Define

Personas, journey maps, and a validated problem statement — shared artefacts the whole team aligns on before solutionising.

03

Design

Low-fi to high-fi with real users at every round — testing as a steering tool, never a sign-off ritual.

04

Deliver

Annotated handoff, build-phase QA with engineers, and outcomes measured against the baseline set in Define.

The Four Ds — Discover, Define, Design, Deliver: a human-first UX process
About

From graphic design to UX. Solving problems that matter.

Wayne Hewitt

I'm Wayne Hewitt — a UX/UI designer with a strong drive for solving complex challenges in the online business sphere.

I bring deep experience devising logical, innovative solutions across web and mobile, and a commitment to personal development that keeps me at the cutting edge of the industry.

I've led research and design across multiple sectors — hospitality (Forest Holidays), automotive (Volvo Global LMS via Redware), and education technology (Smart Apprentices, KnowledgeKube). I'm also a published author of two books on UX design.

My work sits at the intersection of business goals and human needs. I believe in the power of a well-run workshop, the humility of usability testing, and the quiet satisfaction of watching someone complete a task without friction.

— Based in Redditch, Worcestershire, UK. Open to UX roles of any size: leading a team, working solo, or slotting into an existing one mid-project. The title matters less than the outcome.

User Research Figma Prototyping Design Systems Usability Testing Journey Mapping Information Architecture Stakeholder Workshops Heuristic Evaluation AI Integration Published Author
Frame 06 · Contact

The NDA covers the pixels. Everything else is a conversation away.

If you'd like to go deeper on any project — or talk about a role, a team, or a problem worth solving — get in touch.

Email Wayne → LinkedIn