UX Designer Redditch, UK Open to work

I design experiences that feel inevitable.

Wayne Hewitt — UX/UI designer solving complex challenges across hospitality, automotive, and education technology. Published author. Research-led. Results-focused.

Selected Work
Airbnb True-to-Listing Program — cabin interior
Airbnb
UX Research Strategy Interface Design AI Integration

Airbnb True-to-Listing Program

Building trust through user-verified listings and AI-powered accuracy — designing a system that bridges the gap between guest expectations and the reality of stays.

Read the case study
NDA Hospitality

Forest Holidays

Redesigning the mobile booking experience to eliminate conversion drop-off — analysing the user journey from empathy mapping through to A/B-tested design solutions.

View case study → NDA Automotive

Volvo Global LMS

Lead UX designer at Redware for Volvo's global dealer training platform — tackling skill-fade systems, video content architecture, and cross-border delivery challenges.

View case study → NDA EdTech

Smart Apprentices Suite

Lead UX Designer across three products — Digital CV, Smart SEPA, and Smart VLE — for a suite of apprenticeship tools used by 300+ UK training providers.

View case study → NDA Data / SaaS

KnowledgeKube

UX design for a Microsoft-based self-service dashboard platform — transforming enterprise Excel data into compelling, industry-specific visualisations without a line of code.

View case study →
How I Work

Proven process.
Language everyone
in the room
can own.

The Four Ds is built on the Double Diamond — the Design Council's established framework for human-centred design. Discover, Define, Design, Deliver: four phases that ensure every project starts with the right questions before it reaches the right answers.

What I've done is give it a name that works outside design studios. In a room with a product director, a marketing lead, and a finance manager, "Double Diamond" can land as insider language. The Four Ds doesn't. When a client says "are we still in Discover?" or "I think we need to go back to Define," they're not just following the process — they're steering it. That's when a project really moves.

The rigour is identical. The engagement is not.

The Four Ds — Discover, Define, Design, Deliver: a human-first UX process
About

From graphic design
to UX. Solving
problems that matter.

Wayne Hewitt

I'm Wayne Hewitt — a UX/UI Designer with a strong drive for solving complex challenges in the online business sphere.

I bring a wealth of experience in devising logical, innovative solutions and a passion for web design, mobile app development, and enhancing user experiences. My commitment to personal development ensures I remain at the cutting edge of the industry.

I've led research and design across multiple sectors — from hospitality (Forest Holidays) to automotive (Volvo Global LMS via Redware) to education technology (Smart Apprentices, KnowledgeKube).

I'm also a published author of two books on UX design. My work sits at the intersection of business goals and human needs. I believe in the power of a well-run workshop, the humility of usability testing, and the quiet satisfaction of watching someone complete a task without friction.

Based in Redditch, Worcestershire, UK. Open to UX roles of any size — no brief is too small. To me, seniority means being able to step in wherever I'm needed: leading a team, working solo, or slotting into an existing one mid-project. The title matters less than the outcome.

User Research Figma Prototyping Design Systems Usability Testing Journey Mapping Information Architecture Stakeholder Workshops Heuristic Evaluation AI Integration Published Author